Why holding on to loyal donors is not the right advice for every nonprofit
As humanitarian funding shrinks, conventional fundraising wisdom says to hold on to loyal donors. But new research shows that the value of a donor depends on how a nonprofit is set up. For many organizations, winning new donors matters more than keeping loyal ones.
As humanitarian funding shrinks, conventional fundraising wisdom says to hold on to loyal donors. But new research shows that the value of a donor depends on how a nonprofit is set up. For many organizations, winning new donors matters more than keeping loyal ones. This story matters for Science & Discovery readers tracking science. Reported by phys.org. Read the full original at the source link below.
Originally reported by phys.org. NewsData.net curates and briefs the science & discovery stories that matter. Our editorial policy →
Get the daily science & discovery signal